Well, you read the FAQ that Piestro posted that contains millions of lines explaining ProSiebenSat.1 and Sony will work closely together... and that's about it. So I bring you a FAQ based upon my own analysis... as it was mysteriously deleted from Sonys Forums.
Q: Who is ProSiebenSat.1?
A: It's a German holding company for media (mainly Television) companies. They are in the business of buying TV/Radio and Production companies and get their main revenue from selling ads.
Q: Why is ProSiebenSat.1 buying EQ and other Sony Games?
A: They are not buying the games, they are buying the customers.
Q: Why is ProSiebenSat.1 buying EQ customers?
A: TV is suspected to be on the way out and video-on-demand and other online services seen as the future. ProSiebenSat.1 is building an infrastructure through their "Digital & Adjacent" division. Buying customers is far quicker than recruiting from scratch. When you have one customer playing EQ in your portal, you can also try sell him other services, or get him to explain to friends/family about the portal and how to use it.
Q: So ProSiebenSat.1 isn't interested in EQ?
A: Not at all. Just like Sony in Japan isn't the least interested in EQ. Sony Online Entertainment, the tiny division within Sony is very much interested in EQ, but not Sony executives in the Ivory Tower.
Q: So what will happen with EQ after ProSiebenSat.1 buys it?
A: Several things will happen but it wont happen overnight...
1. They will make EQ players "beta testers" of their digital portal for consumer-products online. I.e. get accounts to work, and incorporate buying other things (like TV/Radio/Music) via that account. Somewhere in here there might be (as Microsoft calls it) "Premium Content" meaning that the user is locked out from parts of his computer (via new login/patcher) to control how he access mediastreams and other things he may have bought.
2. European players who not really keen on ProSiebenSat.1 and doesn't enjoy "premium content" ideas, will leave for other games. There many free games out there today. What Sony doesn't realize is that EQ is alive for the same reasons most other upstarts fail.
* EQ got a community (old friends, new enemies, acquaintances and people you vaguely think you remember... and 12 years of Internet webpages. It all makes for a community). New games don't have that.
* EQ got content. With each level increase, and old quests being made obsolete, or impossible to do as you can't get 3-6 people of suitable level for task, a lot of content also "vanish" but EQ been around so long it's still King when it comes to content.
This is why EQ is alive, but it doesn't matter though if the service provider tries to feed you "dog food". A lot of European players will leave and it will never recover. ProSiebenSat.1 doesn't care if 50-75% of all the players leave, they buying customers, and if they end up with just 25% using and betatesting their portal, it's all fine and dandy. Sony doesn't care either if customers leave it's too small for them.
Sony Online Entertainment cares if customers leave and they will be in meetings with ProSiebenSat.1 on a monthly/quarterly basis discussing how to stop the trend. ProSiebenSat.1 will ensure SoE they doing everything they can and they have great plans, but in reality they don't give a sh*t... because it's all about the portal for future services. EQ is already dead in their eyes.
3. In the far future... maybe SoE will launch future games under their own umbrella? Maybe this is the end for Sony as a big player in the European market (just as the Asian market had it's own MMORPG niche since the days of Ultima and early EQ with far more subscribers than EQ ever had). SoE will *not* buy it back because ProSiebenSat.1 wont sell. They aren't interested in the game, they want customers... and that means they want to keep having the exclusive right to sign subscriptions, be it 100 or 100.000, it's all subscriptions and services they offer in their annual report to shareholders and how they build a future on the Internet.
Q: They talking about content developed for European players?
A: ProSiebenSat.1 is probably going to try find ways to sell their other services to European players. If "content" is being able to loot an advertisement for Video-on-demand and ability to watch the first 30 min of some movie for free... then yes, they gonna add content. If you mean classic content as we used to see it, no! There will be no content. ProSiebenSat.1 and the "Digital & Adjacent" division is *not*, and let me repeat this.. they *not* interested in developing a game, they just want you to subscribe through their portal for online services so they can learn how to sell things online.
Q: Is ProSiebenSat.1 support going to be better/worse than current?
A: Their support is going to be merged with support for other online services like video-on-demand. This is great if you not only have a question about EQ billing but also need to know what version of "Premium content Manager" you need installed to use their services. If you want in-game support who actually knows what EQ is, you probably out of luck.
Q: Is there anyway around this?
A: No, Sony saw a golden deal to sell off customers, while still having them as customers. This means that if you live in one of the countries affected, there is no way you can go around this, except by changing nationality to American (or Japanese I suspect will work fine too).
Q: So, I'm just sold off like a slave after being a loyal customer since 1999?
A: Yes! Neither Japanese or Americans care about Europeans, so live and learn, and stop sulking. When the time comes, just exit gracefully.
Q: Where can I learn more?
A: You can learn *a lot* about ProSiebenSat.1 by going to their website and download the information for shareholders and traders. It contains their plans, hopes, and a lot of fancy talk to make shareholders think their stock is the best thing since sliced bread. (All companies do that in case you not used to analyse these types of reports.)
Q: Who is ProSiebenSat.1?
A: It's a German holding company for media (mainly Television) companies. They are in the business of buying TV/Radio and Production companies and get their main revenue from selling ads.
Q: Why is ProSiebenSat.1 buying EQ and other Sony Games?
A: They are not buying the games, they are buying the customers.
Q: Why is ProSiebenSat.1 buying EQ customers?
A: TV is suspected to be on the way out and video-on-demand and other online services seen as the future. ProSiebenSat.1 is building an infrastructure through their "Digital & Adjacent" division. Buying customers is far quicker than recruiting from scratch. When you have one customer playing EQ in your portal, you can also try sell him other services, or get him to explain to friends/family about the portal and how to use it.
Q: So ProSiebenSat.1 isn't interested in EQ?
A: Not at all. Just like Sony in Japan isn't the least interested in EQ. Sony Online Entertainment, the tiny division within Sony is very much interested in EQ, but not Sony executives in the Ivory Tower.
Q: So what will happen with EQ after ProSiebenSat.1 buys it?
A: Several things will happen but it wont happen overnight...
1. They will make EQ players "beta testers" of their digital portal for consumer-products online. I.e. get accounts to work, and incorporate buying other things (like TV/Radio/Music) via that account. Somewhere in here there might be (as Microsoft calls it) "Premium Content" meaning that the user is locked out from parts of his computer (via new login/patcher) to control how he access mediastreams and other things he may have bought.
2. European players who not really keen on ProSiebenSat.1 and doesn't enjoy "premium content" ideas, will leave for other games. There many free games out there today. What Sony doesn't realize is that EQ is alive for the same reasons most other upstarts fail.
* EQ got a community (old friends, new enemies, acquaintances and people you vaguely think you remember... and 12 years of Internet webpages. It all makes for a community). New games don't have that.
* EQ got content. With each level increase, and old quests being made obsolete, or impossible to do as you can't get 3-6 people of suitable level for task, a lot of content also "vanish" but EQ been around so long it's still King when it comes to content.
This is why EQ is alive, but it doesn't matter though if the service provider tries to feed you "dog food". A lot of European players will leave and it will never recover. ProSiebenSat.1 doesn't care if 50-75% of all the players leave, they buying customers, and if they end up with just 25% using and betatesting their portal, it's all fine and dandy. Sony doesn't care either if customers leave it's too small for them.
Sony Online Entertainment cares if customers leave and they will be in meetings with ProSiebenSat.1 on a monthly/quarterly basis discussing how to stop the trend. ProSiebenSat.1 will ensure SoE they doing everything they can and they have great plans, but in reality they don't give a sh*t... because it's all about the portal for future services. EQ is already dead in their eyes.
3. In the far future... maybe SoE will launch future games under their own umbrella? Maybe this is the end for Sony as a big player in the European market (just as the Asian market had it's own MMORPG niche since the days of Ultima and early EQ with far more subscribers than EQ ever had). SoE will *not* buy it back because ProSiebenSat.1 wont sell. They aren't interested in the game, they want customers... and that means they want to keep having the exclusive right to sign subscriptions, be it 100 or 100.000, it's all subscriptions and services they offer in their annual report to shareholders and how they build a future on the Internet.
Q: They talking about content developed for European players?
A: ProSiebenSat.1 is probably going to try find ways to sell their other services to European players. If "content" is being able to loot an advertisement for Video-on-demand and ability to watch the first 30 min of some movie for free... then yes, they gonna add content. If you mean classic content as we used to see it, no! There will be no content. ProSiebenSat.1 and the "Digital & Adjacent" division is *not*, and let me repeat this.. they *not* interested in developing a game, they just want you to subscribe through their portal for online services so they can learn how to sell things online.
Q: Is ProSiebenSat.1 support going to be better/worse than current?
A: Their support is going to be merged with support for other online services like video-on-demand. This is great if you not only have a question about EQ billing but also need to know what version of "Premium content Manager" you need installed to use their services. If you want in-game support who actually knows what EQ is, you probably out of luck.
Q: Is there anyway around this?
A: No, Sony saw a golden deal to sell off customers, while still having them as customers. This means that if you live in one of the countries affected, there is no way you can go around this, except by changing nationality to American (or Japanese I suspect will work fine too).
Q: So, I'm just sold off like a slave after being a loyal customer since 1999?
A: Yes! Neither Japanese or Americans care about Europeans, so live and learn, and stop sulking. When the time comes, just exit gracefully.
Q: Where can I learn more?
A: You can learn *a lot* about ProSiebenSat.1 by going to their website and download the information for shareholders and traders. It contains their plans, hopes, and a lot of fancy talk to make shareholders think their stock is the best thing since sliced bread. (All companies do that in case you not used to analyse these types of reports.)
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